NEOM Digital Platform
Neom Land Mobility is implementing the first truly sustainable and seamlessly connected mobility system powered by 100% renewable energy, deploying zero-emission vehicles across all urban and regional mobility modes.
Our team's task is to build the World’s first truly integrated Digital Mobility Platform in Neom region, connecting The Line, Trojena and Oxagon - cities of the future. A Digital Mobility Platform is required to be built to enable NEOM's Integrated Mobility vision. A Digital Mobility Platform consists of a collection of Digital User interfaces and services to provide mobility services seamlessly to visitors and inhabitants of NEOM and enable smart monitoring and optimization of overall mobility in NEOM. Our team has developed the architecture framework of the Digital Mobility Platform that will provide access to shared, electric, autonomous and multimodal mobility services in one digital space in Neom.
Land Mobility Design System
Building Design System for the consistent platform, which minimizes redundancy in designs, simplifies the track of changes, prevents outdated styles and will be single source of truth for the whole Digital Land Mobility ecosystem.
• Enable Efficiency and Scalability: design and development work can be created and replicated
quickly and at scale;
• Elevate Modularity: subdivided system into smaller parts called modules can be independently
created, modified, replaced, or exchanged with other modules or between different systems;
EIS Group Design System
Consistency needs to achieve both in terms of visual design and experience. The essence of being consistent is to be able to replicate the same action or element multiple times, and still be able to support the user with achieving the task. This is why we created EIS Design System.
Adform Persona Project
UX professionals often face challenging situations where colleagues and stakeholders default to their own opinions and feelings forget about the intended target audience. In order to identify what kind of problems are bringing most of pain for our users, we needed to investigate who are our users. Adform Flow product became a Winner of the Red Dot Award in category: Branding & Communication - Interactive and User Experience 2021.
Improvement of Mobile App for Truck Drivers
Driving truck, receiving information from dispatcher, checking map and communicating regarding the load, requires good attention.
With the mobile app design concept we try to minimise drivers divided attention cognitive load to increase the safety on the road.
Increasing Spaciousness in Virtual Reality
While studying I had an opportunity to work and run experiments in a real Virtual Reality Lab. VR MediaLab is the Aalborg University Centre for Virtual Reality and Interactive Media. It was inaugurated in August 1999 with unique computing and visualisation facilities in a dedicated building complex of NOVI, the Science Park of Aalborg University. The VR-facilities comprise an sgi super computer (16 cpu's, 6 graphics pipes) and three visualisation arenas: (6-sided CAVE; Panorama screen of 160 dg., 7.1 m diameter; and 3D Power Wall, 8 m wide).
