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Digital
Platform

Our team's task is to build the World’s first truly integrated Digital Mobility Platform in Neom region, connecting The Line, Trojena and Oxagon - cities of the future. A Digital Mobility Platform is required to be built to enable NEOM's Integrated Mobility vision. A Digital Mobility Platform consists of a collection of Digital User interfaces and services to provide mobility services seamlessly to visitors and inhabitants of NEOM and enable smart monitoring and optimization of overall mobility in NEOM. Our team has developed the architecture framework of the Digital Mobility Platform that will provide access to shared, electric, autonomous and multimodal mobility services (rail, volocopters, water taxi's, electric cars, etc.) in one digital space in Neom.

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We are enabling human mobility seamlessly by making it:

 

COGNITIVE AND CONVENIENT - where systems and services automatically adjust to new and evolving travel plans and users without intervention or stress.

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INFORMATIVE AND EMPOWERING - contextual information delivered across multiple channels that empowers the user to plan and make the best choices for their journey.

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CARING AND REASSURING - products, services and human touchpoints that enable the most vulnerable users to move around NEOM confidently and independently.

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COGNITION AND CONVENIENCE

  • ​Onward journey information indicating linked transport modes

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CARE AND REASSURE​

  • Easy one step purchase

  • Accessibility information for relevant user

INFORM AND EMPOWER

  • Multi-modal mobility journey planner

  • ​Micro-information to help the user make his/her decision

 

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INFORM AND EMPOWER​

  • Contextual nudges regarding speed and availability to help the user priorities

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COGNITION AND CONVENIENCE

  • ​Smart connection to alternative modes of transport to complete the journey

  • QR code boarding pass that can automatically be added to the device or account wallet

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   INFORM AND EMPOWER

  • ​Micro-information to help the user make his/her decision

  • Track progress of journey in real time to enable the user to make any personal preparations for arrival

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   COGNITION AND CONVENIENCE

  • ​Onward journey information indicating linked transport modes

  • Itinerary shows route end-to-end, situation in, and ending the journey with, the actual appointment

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   CARE AND REASSURE

  • Easy one step purchase

  • Accessibility information for relevant user

  • See the reservation time (extend time, cancel the reservation, unlock the car)

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CARE AND REASSURE

  • Accessibility settings can be specified for an app

  • WACAG compliant color palettes to increase comfort and readability those affected by color vision deficiencies

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INFORM AND EMPOWER

  • ​Voice over enabled for audio prompts and notifications. Audio notifications of locations on the journey help to orient the user

  • Intuitive pattern with examples to enable the changing of font sizes and colors

  • Reminder that audio notification is enabled, with option and instruction on how to disable

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