Hello, my name is Gabriela and I am user-oriented mind who analyses and develops alternative solutions
to the problems. I am experienced in product development cycle, including: ideas, research, product definition through wireframes, supervising the development cycle, communicating and analysing users data in order to continue developing product. I focus on understanding how people use diverse technology applications in order to create cognitively and culturally sustainable ecosystem of tools for the future.
I am very interested in anthropology, psychology and humans overall. Drinking coffee and observing humans is one of my favourite activities. Besides that my passion is travel and collect new experiences, tastes, views, memories. I love boxing and beach volleyball <3
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EDUCATIONAL BACKGROUND:
MSc in Interactive Design
Aalborg University Copenhagen
TOOLS:
Sketch / Figma / InVision / Axure / Miro / Hotjar / Adobe Creative Suite / Lookback.io / Camtasia / Microsoft Office / Typeform / Survey Monkey
METHODOLOGY:
Agile & Scrum development / Design Thinking / User Centered Design / Wireframing and Prototyping / Research / Usability testing / DSM
2022 September - Now
NEOM Land Mobility UX/UI Lead
Build the World’s first truly integrated mobility platform in Neom region, connecting The Line, Trojena and Oxagon - cities of the future.
• ​Leading two teams that build design transformation for Land Mobility digital products
• Build Design System for the consistent platform, which minimizes redundancy in designs, simplifies the track of changes, prevents outdated styles and will be single source of truth for the whole Digital Land Mobility ecosystem.
• Enable Efficiency and Scalability: design and development work can be created and replicated
quickly and at scale;
• Elevate Modularity: subdivided system into smaller parts called modules can be independently
created, modified, replaced, or exchanged with other modules or between different systems;
2019 Nov - 2022 September
EIS Group / Senior Product Designer​
EIS Group is the technology innovator for insurance.
• Creating design system that support multiple teams, efforts and business cases
• Partner closely with product and engineering leaders in delivering new features for EIS Group design system management platform
• Guide discovery and execution of features in quickly growing design system practices
• Designing components, states and properties in Figma
• Implementing and documenting processes for components and workflows (DSM Library)
• Leading project-based iteration including customised components and brand revisions
• Work on EIS Group main product UI/UX
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Cre
2019 Mar - Nov
Freelancing UX Strategist
Working on different projects and products.
Do research, identifying users and their needs, building personas, user journeys, UX design and interactive prototypes, run usability tests.
2016 Jan - 2018 Dec
Adform / Senior User Researcher
Adform is one of the leading advertising technology companies in the world and provides the software used by buyers and sellers to automate digital advertising. Adform product became a Winner of the Red Dot Award in category: Branding & Communication - Interactive and User Experience 2021.
• Investigate and generate User Personas to better understand who are users, what are their motivations, mental models, pain points and needs. Facilitated more than 200 interviews.
• Design and map the experience using persona-driven journey maps; create sketches, prototypes, wireframes, screen-flow diagrams & UI specs for testing and development
• Develop interactive prototypes for user testing and rapid iteration
• Develop decision based on design thinking methodologies and fundamental UX principles
• Maintain in-depth knowledge and understanding of different research methodologies and data analysis techniques (Moderate focus groups, remote and onw-on-one usability, interviews, card sorting, etc.)
2014 Jan - 2016 Jan
Uniweb / UX Designer​
UniWeb develops and integrates innovative web and mobile applications for healthcare, pharma, clinical research and e-business.
2012 Aug - 2013 Jul